Barack Obama’s comment describing the McCain-Palin campaign as “lipstick on a pig” has attracted an avalanche of bad publicity for the Democrats. Whether or not it was an actual attack on Sarah Palin, it remains a foolish choice of phrase.
This is not because of any perceived sexism, or necessarily because Obama has lost his nerve over the appointment. It is because it is entirely off-message.
Obama is supposed to be promoting himself as an outsider bringing change to Washington politics and rising above petty partisan bickering and name-calling. That he has engaged in precisely such name-calling undermines one of the central messages of his campaigns.
Picking Biden and going negative may come to be seen as the biggest mistakes of his campaign.
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